The market

Why a nursery is a great business
  • The market

    P9300103The annual LaingBuisson survey of the childcare market puts the value of day nurseries in the UK at £4.9bn (2014) with private nurseries representing 83% of that.

    Growth in demand for nursery places is increasing because the government has committed to increase funding for childcare from 15 hours a week to 30 hours per week starting September 2017; and because an even greater proportion of women are taking fulltime roles than before

    The volume of early education places has remained relatively static over the past few years, but the child population has jumped – so with demand growing, there are an increasing number of locations where current capacity just isn’t enough and parents are desperate to find any places for their children.

    As Stone Eden is a leading provider of higher quality education and care with unique features (such as flexible attendance, dedicated professional kitchens and holiday clubs) you are likely to attract business from both those that simply can’t find other places and those that want to switch to something better.

    And a Stone Eden nursery is an especially great business because we have designed it to be a management franchise.

    This means that franchisees can concentrate on running and developing the profitability of their unit(s) because the actual childcare is provided by their staff with the support of our excellent systems and our training, compliance and development teams.

    And alongside all the potential and financial rewards our sector can offer, running a good nursery is simply rewarding because you will be making a positive difference in the lives of hundreds of children and their families.

    What you could make

    What you could make from your new Stone Eden nursery business will depend on many factors, including its location, the range of acceptable fees in your area, the activities, pricing and quality of your local competition, how you run your business and more.

    We have proven that Stone Eden can grow to over £1million annual turnover with excellent returns in a location where standard nursery fees are in the range £40 to £50 per day (and where we charge around £45 per day).

    Across the country, fees can range from about £40 to £100 per day – so revenue depends largely on where you are based. As a quick guide, you might demand around £45 in rural areas and smaller cities (like Carlisle, where Stone Eden started), about £65 in major cities (like Birmingham, Sheffield and Manchester) and over £70 in affluent areas and London.

    The earnings and profits that you can take out of your business depend on several factors, including:

    • The daily fees you can command in your area vs. local operating costs, (e.g. staffing costs in Sheffield are no more than in Carlisle, yet Sheffield commands 44% greater fees).
    • How successful your business is and how efficiently you run it.
    • Whether or not you take on an operational role as well as your management role and so save on salaries (i.e. smaller family-run units might choose to staff some non-contact roles themselves).
    • How much you reinvest into the ongoing development of your nursery.
    • How you are funded.

    A reasonable target for profit can be between 8% and 12% of turnover before tax and after all operating costs.

    Request a free copy of our franchise information pack

    Your name

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Why Stone Eden?
At Stone Eden Nursery School, you can be safe in the knowledge that your children are our number one priority. We guarantee:
  • Flexible childcare that meets your needs
  • High quality, safe facilities
  • Daily reports on individual achievement
  • Positive, comfortable learning environment
  • Freshly cooked meals on site every day
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  • Sports Day ✅
Well done to all Pre-School children for taking part and thank you to all parents, grandparents and siblings that came along.
It was great fun seeing the competitiveness in the parents races! 🥇🏆🏅🚴🏼‍♂️🏃🏼‍♀️🏃🏽‍♂️
  • Painting, Mixing, Splashing, Creating! 👨🏼‍🎨🎨👩🏾‍🎨
  • One of our apprentices, Niamh, is having a brilliant time on the William Howard Tanzanian Link!
What a fantastic experience visiting primary schools in Tanzania 🇹🇿 The children at nursery miss you too Niamh - enjoy the rest of your travels! ✈️🌍
  • Learning about People Who Help Us in our Community.
Thank you for visiting us at nursery and keeping everyone safe! 👨🏻‍🚒👩🏾‍🚒🚒🚨
  • Namaste 🙏🏻🧘🏽‍♀️🧘🏻‍♂️ The children loved trying yoga at nursery. They were so focussed and calm copying the movements.
#Mindfulness #Yoga #Nursery
  • Sharing special afternoons with others in our community!
Thanks for having us Barn Close Residential Home, the Teddy Bear’s Picnic, treasure hunt and afternoon tea was lovely. 🐻🥪🍰
  • Car Wash Bubble Fun!
  • The babies are looking great in their England Football Kit! ⚽️🏴󠁧󠁢󠁥󠁮󠁧󠁿 #Nursery #Football #England #WorldCup
  • We’re all getting in the football spirit at nursery today!
Football’s Coming Home 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️🏆