The market

Why a nursery is a great business
  • The market

    P9300103The annual LaingBuisson survey of the childcare market puts the value of day nurseries in the UK at £4.9bn (2014) with private nurseries representing 83% of that.

    Growth in demand for nursery places is increasing because the government has committed to increase funding for childcare from 15 hours a week to 30 hours per week starting September 2017; and because an even greater proportion of women are taking fulltime roles than before

    The volume of early education places has remained relatively static over the past few years, but the child population has jumped – so with demand growing, there are an increasing number of locations where current capacity just isn’t enough and parents are desperate to find any places for their children.

    As Stone Eden is a leading provider of higher quality education and care with unique features (such as flexible attendance, dedicated professional kitchens and holiday clubs) you are likely to attract business from both those that simply can’t find other places and those that want to switch to something better.

    And a Stone Eden nursery is an especially great business because we have designed it to be a management franchise.

    This means that franchisees can concentrate on running and developing the profitability of their unit(s) because the actual childcare is provided by their staff with the support of our excellent systems and our training, compliance and development teams.

    And alongside all the potential and financial rewards our sector can offer, running a good nursery is simply rewarding because you will be making a positive difference in the lives of hundreds of children and their families.

    What you could make

    What you could make from your new Stone Eden nursery business will depend on many factors, including its location, the range of acceptable fees in your area, the activities, pricing and quality of your local competition, how you run your business and more.

    We have proven that Stone Eden can grow to over £1million annual turnover with excellent returns in a location where standard nursery fees are in the range £40 to £50 per day (and where we charge around £45 per day).

    Across the country, fees can range from about £40 to £100 per day – so revenue depends largely on where you are based. As a quick guide, you might demand around £45 in rural areas and smaller cities (like Carlisle, where Stone Eden started), about £65 in major cities (like Birmingham, Sheffield and Manchester) and over £70 in affluent areas and London.

    The earnings and profits that you can take out of your business depend on several factors, including:

    • The daily fees you can command in your area vs. local operating costs, (e.g. staffing costs in Sheffield are no more than in Carlisle, yet Sheffield commands 44% greater fees).
    • How successful your business is and how efficiently you run it.
    • Whether or not you take on an operational role as well as your management role and so save on salaries (i.e. smaller family-run units might choose to staff some non-contact roles themselves).
    • How much you reinvest into the ongoing development of your nursery.
    • How you are funded.

    A reasonable target for profit can be between 8% and 12% of turnover before tax and after all operating costs.

    Request a free copy of our franchise information pack

    Your name

    Email address

    Contact number

    Location

Why Stone Eden?
At Stone Eden Nursery School, you can be safe in the knowledge that your children are our number one priority. We guarantee:
  • Flexible childcare that meets your needs
  • High quality, safe facilities
  • Daily reports on individual achievement
  • Positive, comfortable learning environment
  • Freshly cooked meals on site every day
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  • Great painting activity in turtles this afternoon which was lots fun and challenging for them 😀
  • Game of animal bingo in turtles this morning. The children where all very competitive and were very good at recognising the animals on their boards
  • Bunnies had fun playing with the parachute with their friends #excitedbabies
  • We are seeking an enthusiastic and motivated childcare practitioner to join the a newly opened nursery in Guangzhou City, China. This is an excellent opportunity for the right candidate and if you want to immerse yourself in Asian culture, travel and learn some Mandarin or Cantonese then working in China is for you. 
You will work in partnership with the Nursery Manager and Deputy to ensure the smooth daily running of the nursery. You will work as part of a team and help to generate new ideas for the nursery. You will use your excellent communication skills to build strong relationships with the children, families and visitors to the setting. You must have knowledge of the EYFS and have experience of planning, implementing and evaluating a curriculum appropriate to the needs of the children. You must be willing to help with nursery promotional events, parties and work weekends.
Minimum of 2 years childcare experience required
An NVQ Level 3 in Childcare or equivalent
Enhanced DBS Check
Accommodation provided
Lunch allowance
£1000 flight allowance (first flight covered)
Private health insurance
21 days holiday + Chinese National Holidays
  • Turtles have been making soup today and talking about all the different vegetables
  • We love the great outdoors! 🌲 🌷
  • We are now taking bookings for Holiday Club over May half term. If you would like to book a place for your child then please phone us on 01228 599400.
  • Ladybirds have had a lovely afternoon visiting The Henry Lonsdale Trust to help create some Easter bonnets with the residents. Everyone worked really well together and helped to glue or tape different items onto the hats before we could try them on.
Thank you for having us and we look forward to seeing you again next month. 
#peopleandcommunities #relationships #workingtogether
  • Caterpillars have had a lovely morning planting cress seeds. They have been using their fine motor skills to pick up the wool and sprinkle the seeds. They then added water to them to help them grow 
#concentration #watchingthemgrow