The market

Why a nursery is a great business
  • The market

    P9300103The annual LaingBuisson survey of the childcare market puts the value of day nurseries in the UK at £4.9bn (2014) with private nurseries representing 83% of that.

    Growth in demand for nursery places is increasing because the government has committed to increase funding for childcare from 15 hours a week to 30 hours per week starting September 2017; and because an even greater proportion of women are taking fulltime roles than before

    The volume of early education places has remained relatively static over the past few years, but the child population has jumped – so with demand growing, there are an increasing number of locations where current capacity just isn’t enough and parents are desperate to find any places for their children.

    As Stone Eden is a leading provider of higher quality education and care with unique features (such as flexible attendance, dedicated professional kitchens and holiday clubs) you are likely to attract business from both those that simply can’t find other places and those that want to switch to something better.

    And a Stone Eden nursery is an especially great business because we have designed it to be a management franchise.

    This means that franchisees can concentrate on running and developing the profitability of their unit(s) because the actual childcare is provided by their staff with the support of our excellent systems and our training, compliance and development teams.

    And alongside all the potential and financial rewards our sector can offer, running a good nursery is simply rewarding because you will be making a positive difference in the lives of hundreds of children and their families.

    What you could make

    What you could make from your new Stone Eden nursery business will depend on many factors, including its location, the range of acceptable fees in your area, the activities, pricing and quality of your local competition, how you run your business and more.

    We have proven that Stone Eden can grow to over £1million annual turnover with excellent returns in a location where standard nursery fees are in the range £40 to £50 per day (and where we charge around £45 per day).

    Across the country, fees can range from about £40 to £100 per day – so revenue depends largely on where you are based. As a quick guide, you might demand around £45 in rural areas and smaller cities (like Carlisle, where Stone Eden started), about £65 in major cities (like Birmingham, Sheffield and Manchester) and over £70 in affluent areas and London.

    The earnings and profits that you can take out of your business depend on several factors, including:

    • The daily fees you can command in your area vs. local operating costs, (e.g. staffing costs in Sheffield are no more than in Carlisle, yet Sheffield commands 44% greater fees).
    • How successful your business is and how efficiently you run it.
    • Whether or not you take on an operational role as well as your management role and so save on salaries (i.e. smaller family-run units might choose to staff some non-contact roles themselves).
    • How much you reinvest into the ongoing development of your nursery.
    • How you are funded.

    A reasonable target for profit can be between 8% and 12% of turnover before tax and after all operating costs.

    Request a free copy of our franchise information pack

    Your name

    Email address

    Contact number

    Location

Why Stone Eden?
At Stone Eden Nursery School, you can be safe in the knowledge that your children are our number one priority. We guarantee:
  • Flexible childcare that meets your needs
  • High quality, safe facilities
  • Daily reports on individual achievement
  • Positive, comfortable learning environment
  • Freshly cooked meals on site every day
Facebook
Instagram
  • We are now taking bookings for February half term. If you would like to book a space then please phone the nursery  where we will be happy to help.
  • Ladybirds have been practicing developing their fine motor skills today and using the pegs to hang pieces of material onto a washing line. It took a lot of concentration but everyone did so well!
  • Today Turtles have been solving puzzles through matching different body sections to the right picture. They loved trying to work out what face went with what body and legs and then discussing with their friends and practitioners their own individual facial features and what colour their hair and eyes were.
  • We have had a visit today from a boy who attended the nursery between the age of 2 and 4 years old. Noah who is now 11, always showed an interest with food at an early age and it has been lovely to have him helping out in the kitchen for the day with Dinner Time Dave and Ryan. We look forward to seeing Noah again in the future.
  • The boys and girls from Dragonflies and Ladybirds have had a very exciting afternoon visiting the residents at The Henry Lonsdale Trust, Rosehill care home. We put on our coats and enjoyed a wintery walk together. Once we got there we sang the Christmas Carols that we have been rehearsing, gave the residents a hamper and the cards that we made and then had a very special visit from Santa! They were all very intrigued to find out how Santa got there and where was Rudolph as we definitely did not see him on our way in! 
#peopleandcommunities #makingrelationships #localcommunity
  • Pre-school children have had a very exciting afternoon today. We have had some special visitors who have come to talk to all of the boys and girls about what Police Officers do and the importance of stranger danger. We also got to try on the different types of uniforms and have a look around the police van. 
Thank you to Cumbria Police who have put some big smiles on our children's faces. 
#cumbriapolice
  • Ladybirds children couldn’t wait to make their friend some cupcakes for his 4th birthday today! This gave the children the opportunity to develop their physical and gross motor skills as well as maths. The boys and girls couldn’t wait for them to bake so that we could sing happy birthday. 🎂
  • Special delivery posted today 🎄🎅🏻
  • Don't forget that we have a bake sale in the baby unit entrance with lots of tasty treats still available for a Friday treat. All donations are going to Children in need 2018. 
Photos of all our children dressed up to follow this afternoon.